Cloud 9 HD Loop Mass Media Matrix Distributes Media via HDBaseT – CEPro

AV Pro Connect’s Cloud 9 AC-MX9XHDL-HDBT High Definiton Loop Mass Media Matrix is built for cascading to an unlimited number of displays and selectable 3×3 and 2×2 multiview modes.





AV over IP is gaining considerable steam in both the residential and commercial markets, but that doesn’t mean that traditional content distribution methods are going away any time soon.

A good example is the latest solution from Cloud 9, a brand that’s available from AV Pro Connect. Recently the company announced its new AC-MX9XHDL-HDBT High Definiton Loop Mass Media Matrix, whichcan be used for a variety of content distribution applications, including whole-house A/V and video walls.

AV Pro Connect says the system is designed to provide the benefits of today’s generation of AV over IP products without the headaches. At the heart of the matrix is the HDBaseT protocol, which Cloud 9 says enables the product to distribute uncompressed HD content.

TheAC-MX9XHDL-HDBT features “Actual Instant Matrix Switching” (AIMS), which allows the product to instantly display any of its nine possible sources on any display without any delay or lag. Cloud 9 and AV Pro Connect also point out that the matrix incorporates a matrixable quad view that allows users to utilize a large screen or projection setup to show a single source or four sources at once.

Other features built into the matrix, like its nine-source multiview, enable viewers to display all nine sources on any screen. Professionals can cascade multiple AC-MX9XHDL-HDBT to configure larger matrix systems.

The 1U-high matrix also provides IR and RS-232 control options. AV Pro Connect says that users can “control the displays/projectors for things like power on/off without having to run extra wires. This often overlooked feature is fully implemented in the Cloud 9.”

The Cloud 9 matrix provides FPGA backbone capabilities. The company notes, “the signal is managed by our FPGA modules that facilitate mission critical installations.”

Bob is an audio enthusiast who has written about consumer electronics for various publications within Massachusetts before joining the staff of CE Pro in 2000. Bob is THX Level I certified, and he’s also taken classes from the Imaging Science Foundation (ISF) and Home Acoustics Alliance (HAA). In addition, he’s studied guitar and music theory at Sarrin Music Studios in Wakefield, Mass., and he also studies Kyokushin karate at 5 Dragons in Haverhill, Mass. Have a suggestion or a topic you want to read more about? Email Robert at [emailprotected]

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Cloud 9 HD Loop Mass Media Matrix Distributes Media via HDBaseT – CEPro

‘Shark Tank’ start-up credits social media, analytics for its millennial success – ZDNet

Fans of “Shark Tank” might recall a recent episode in which a startup company called Sand Cloud won a deal with shark Robert Herjavec. The company’s business success to date–which helped it land the deal on the show–stems largely from how its technology strategy aligns with its target audience of millennials, according to co-founder Brandon Leibel.

“Embracing technology helped us to grow enough to get on Shark Tank in the first place, and to have impressive enough numbers to get a deal,” said Leibel, who created the company with friends Steven Ford and Bruno Aschidamini.

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Learn how the leaders of small businesses and startups can use technology to overcome obstacles, drive innovation and efficiencies, and compete against larger incumbents.

Specifically, Sand Cloud is making heavy use of social media sites that appeal to younger audiences, creating almost all its content with a focus on mobile devices and apps, and using analytics to closely track the traffic on its various sites to make sure the tech strategy is working.

Sand Cloud produces hand-woven, colorfully designed Turkish beach towels, and donates 10 percent of net profits to organizations that help protect and preserve marine life, oceans and beaches. Since launching in 2014, the company has seen sales grow from $30,000 to $2.5 million in 2016. It expects sales to more than double this year.

The company’s main target market is millennials, so much of its efforts have focused on gaining brand awareness among consumers in that demographic. That includes leveraging Snapchat, Instagram, Facebook and Pinterest, as well as producing live videos, to get the word out about is products and mission.

From the time the company was created it has used Google Analytics to gather insights about customers and analyze traffic patterns and conversion rates on its Web site, Leibel said. Much of the traffic continues to come from social media sites.

The company sends targeted emails to customers and prospects about promotions and events, and is beginning to use search engine optimization to drive higher traffic to its Web site and social media pages.

Sand Cloud also focuses on supporting mobile technology, another channel for reaching its target market. A large majority of the traffic to its sites is through mobile devices. “We’re trying to make our Web site feel like an app that’s easy to use,” Leibel said. Every bit of content the company creates for its sites has the mobile user in mind, he said.

The company uses online shipping software called Shipping Easy, which links directly to the Shopify platform on the Sand Cloud Web site.

As for future technology endeavors, Leibel said the company is open to exploring the use of artificial intelligence and machine learning. “We’re always interested in hearing about new things that can help us automate processes or make more money,” Leibel said. “We’re focused on growing this company as big as we can.”

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‘Shark Tank’ start-up credits social media, analytics for its millennial success – ZDNet

All you need to know about Adobe’s new ‘Advertising Cloud’ feature –

Photoshop maker Adobe Systems said it would buy stock photography company Fotolia for $800 million.At Adobe Summit, Adobe unveiled its new Adobe Advertising Cloud, the industrys first end-to-end platform for managing advertising across traditional TV and digital formats. Combining capabilities from Adobe Media Optimizer (AMO) and recently acquired TubeMogul, Adobe Advertising Cloud simplifies the delivery of video, display and search advertising across channels and screens.

Advertisers are facing an increasingly complex and fragmented landscape, with legacy silos for media planning and buying across TV and digital. That coupled with the proliferation of devices and massive amounts of data have made the advertising process overwhelming. According to the latest Adobe Digital Insights Advertising Report, 47 percent of global marketers said that not having an integrated data and media buying solution was one of their biggest challenges. To help advertisers better navigate this landscape and more effectively reach consumers, Adobe is launching its Advertising Cloud which unifies and streamlines the entire ad planning and buying process.

Adobe Advertising Cloud already manages roughly $3.5 billion in annualized ad spend on behalf of more than 1,000 global clients, including Allstate, Ford, Johnson & Johnson, Kraft, Liberty Mutual, LOral, MGM, Nickelodeon and Southwest Airlines.

With Adobe Advertising Cloud, brands can centralize all advertising planning and buying through one trusted platform with full transparency into exactly where their ads appear and how effective they are at driving business results, said Brett Wilson, vice president and general manager, Advertising at Adobe. We are bridging longstanding media gaps not just between TV and digital, but also between brand and performance advertising.

Advertising Cloud includes the following:

1. Cross-Channel Planning: Adobe Advertising Cloud is the most comprehensive platform to plan, buy and measure advertising. Advertisers can reach audiences wherever they are whether theyre searching, on their social network or watching linear TV. The platform de-dupes TV and digital audiences, enabling marketers to build cost-effective incremental reach.

2. Media Activation Across Devices: Adobe Advertising Clouds seamless integration with Adobe Experience Cloud means that marketers can easily reach discrete audiences across screens. In early tests of the new platform, match rates of ad viewers across screens exceeded 90 percent, which is double the industry standard.

3. Performance Without Compromise: Through a wealth of tools and safeguards, Adobe Advertising Cloud helps advertisers achieve their goals without compromising brand safety, media quality or transparency. 4. Independence: Adobe Advertising Cloud is the largest independent advertising platform, with transparent fees and no media markups, ensuring Adobe Advertising Clouds incentives are always aligned with advertisers.

5. Creative Optimization: Once youve defined audiences and know how to reach them, what message will be most effective? Through Adobe Advertising Clouds dynamic creative optimization solution, advertisers can create the most personalized, high-performing ads based on the customers interests or past behaviors.

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All you need to know about Adobe’s new ‘Advertising Cloud’ feature –

TTG Media | Travel industry, travel agent and tourism news, events … – TTG

Seeing a tarantula in the wild might have been a dream for me, but even I am less keen on the idea of one crawling across my pillow.

Thats part of Mashpi Lodges appeal, with its minimalist architecture, polished concrete and huge swathes of glass; it successfully keeps the damp and the creepy-crawlies of the forest out while letting its guests feel entirely immersed in the forests grandeur.

The lodge welcomed its first guests four years ago, although Roque Sevilla, the founder of Ecuadorian DMC Metropolitan Touring, had the vision for the project many years earlier.

By carrying out scientific studies in the area, to demonstrate its biodiversity, Mashpi helps the fight for the precious Choco region to be preserved from logging.

A quarter of Ecuadors 1,600 bird species have now been recorded at Mashpi, along with 112 species of reptile and amphibian.

There are larger creatures to be found here too; a few days after I leave, a sloth and anteater are spotted, and Carloss camera-trap project has recorded several pumas and ocelots.

Convincing the Ecuadorian government of the importance of conservation isnt Mashpis only aim; that ambition extends to guests as well.

We want people to come as tourists, but leave as naturalists, says manager Marc Bery.

Naturalists they might be, but they will also have been incredibly well looked after during their time at Mashpi, for despite its remote location and extraordinary ecofriendliness Mashpi delivers a true five-star experience.

High-quality cuisine, luxurious guest-rooms and a spa are matched by the kind of friendly service that sees you greeted from every excursion with a hot towel, a refreshing drink and a genuine interest in what youve seen.

Most guests come to Mashpi on a two- or three-night programme so they can experience all of its activities and attractions.

The last of these on my list is the Life Centre, where again its the small stuff that has me transfixed: tiny specks of butterfly eggs that will become caterpillars, and watching a butterfly emerge from a chrysalis and puff out its crumpled wings for the very first time.

Many clients visiting Mashpi Lodge combine it with the Galapagos islands and Metropolitan would always recommend seeing Mashpi first.

But while the Galapagos has charismatic creatures in plentiful supply, and animals so unafraid that they practically pose for selfies, there is something almost more rewarding about discovering a tiny frog or elusive spider at Mashpi.

On the off-chance you come across a new species yourself particularly an eight-legged or fork-tongued variety, in the dark just be sure to keep your eye on it.

Book It: Kuoni can tailor-make a 10-night Ecuador itinerary with two nights at Metropolitan Tourings Casa Gangotena in Quito, three nights full board in a Wayra room at Mashpi, four nights on Santa Cruz II, Metropolitans ship in the Galapagos, and one night at the Hilton, Colon Guayaquil, from 9,666pp in May 2017, based on two sharing. Price includes KLM flights from London to Quito via Amsterdam and transfers.

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TTG Media | Travel industry, travel agent and tourism news, events … – TTG

Southern Cross Austereo Chooses Brightcove to Revamp Online Video – CSO Australia

Brightcove further solidifies position as platform of choice for media, powers top radio networks, broadcasters and print publishers in Australia and New Zealand

Sydney, 23 March, 2017 Brightcove Inc. (NASDAQ: BCOV), a leading provider of cloud services for video, today announced that Southern Cross Austereo (SCA), one of Australias largest commercial broadcasting companies, has selected Brightcoves Video Cloud platform as the foundation for its online video offering. The partnership solidifies Brightcoves position as the online video platform of choice for Australian and New Zealand media companies.

With Brightcove Video Cloud, SCA can now publish videos faster through a single, integrated video platform to manage its entire content workflow. It can publish direct to any device, anytime, and Brightcove Video Clouds custom analytics allows SCA to gain critical insights into how its video content is consumed across its multiple brands, including the Hit Network and Triple M. These insights will also form the basis of future content strategies to ensure SCA is publishing engaging content for viewers.

In addition, SCA is leveraging Brightcoves integration with leading ad servers to increase the performance of ads inserted in video content. In its first week of deployment, SCA had already seen an increase in engagement from an average of 40% at best to a rate of 75%-80% completion compared to its previous video platform provider.

Using Brightcove Social, the industrys first end-to-end social video management and distribution solution, SCA can now easily edit, publish, and track videos in the native playback environments of Facebook, YouTube, Twitter, and company websites from the Brightcove Video Cloud portal. Streamlining workflow and increasing social video return on investment through Brightcove Social is a crucial differentiator for SCA.

We turned to Brightcove because we needed the best-in-class video platform and we needed it fast, said Paul Strasser, Director of Digital Video Product, Southern Cross Austereo. Our previous provider gave us an unrealistic window of time to migrate off their platform and Brightcove stepped up to the challenge. The migration process was incredibly quick within a week, we were up and running on the new platform with our entire video library, which meant we could see results almost immediately. Beyond just the technology itself, the level of engagement and support from Brightcove is incomparable to our past experiences. Weve already seen a significant improvement in the way we manage and publish video content to our audience, and are positive well continue to see even greater results thanks to Brightcove.

Mark Stanton, Vice President of Australia and New Zealand at Brightcove, said: SCAs migration to Brightcove further solidifies our industry leading position in Australia. We now power the video content for all national commercial FM radio stations and four out of five of the top broadcasters in Australia and New Zealand, making us the partner of choice for leading media companies. This validates the benefits our technology offers brands and our proven commitment to supporting our customers.

About Brightcove Brightcove Inc. (NASDAQ:BCOV) is the leading global provider of powerful cloud solutions for delivering and monetizing video across connected devices. The company offers a full suite of products and services that reduce the cost and complexity associated with publishing, distributing, measuring and monetizing video across devices. Brightcove has thousands of customers in over 70 countries that rely on the companys cloud solutions to successfully publish high-quality video experiences to audiences everywhere. To learn more, visit

About SCA Southern Cross Austereo operates 78 metropolitan and regional commercial radio stations, 107 regional commercial television stations, 41 apps, 94 websites and 7 digital only radio stations. It is the #1 radio company in social media with 10.8M Facebook Fans, 2.3M Twitter followers, 1.2M Instagram followers, and 146k YouTube subscribers.

Southern Cross Austereo Chooses Brightcove to Revamp Online Video – CSO Australia

Adobe unveils Adobe Advertising Cloud, platform for managing advertising across TV, digital – Talking New Media

Talking New Media
Adobe unveils Adobe Advertising Cloud, platform for managing advertising across TV, digital
Talking New Media
LAS VEGAS, Nev. March 21, 2017 At Adobe Summit, Adobe unveiled its new Adobe Advertising Cloud, the industry's first end-to-end platform for managing advertising across traditional TV and digital formats. Combining capabilities from Adobe Media …
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Adobe unveils Adobe Advertising Cloud, platform for managing advertising across TV, digital – Talking New Media

Electus Embraces the WCPMedia Services Cloud – SHOOT Online

SHOOT Online
Electus Embraces the WCPMedia Services Cloud
SHOOT Online
… of media content distribution and its name is WCPMedia Services. Distributors of such popular television series as Running Wild with Bear Gryllis, Jane the Virgin, Fameless and Style by Jury, Electus began using WCPMedia's cloud-based platform last

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Electus Embraces the WCPMedia Services Cloud – SHOOT Online

Medsphere Migrates Acute and Ambulatory EHRs to the Cloud – HIT … – HIT Consultant

Thought you might find this interesting

Medsphere Systems Corporation, a provider of affordable and interoperable healthcare IT solutions and services, has moved into cloud-based services with the implementation of the companys OpenVistaEHRat the Behavioral Center of Michigan and Samaritan Behavioral Center. The fully cloud-based version of OpenVista gives both Detroit-area facilities and other current and future clients greater accessibility and saves the expense of local servers and data centers.

Medspheres OpenVista EHR is an acute and inpatient behavioral health-oriented portfolio of clinical products and services. On top of public domain computer code available through the Freedom of Information Act (FOIA), Medsphere has developed numerous enhancements that meet the needs and desires of hospitals and other facilities.

The company-wide SaaS initiative also includes physician practices via Medspheres ChartLogic division, which is in the process of migrating cloud-based EHR componentsChartLogic EMR, ChartLogic PM (practice management) and the Connect Patient portalto a fully browser-based platform. Connect Patient, which came online last month and is browser-based now, gives patients and clinicians the ability to schedule appointments, create intake forms, make payments, send secure messages and use SMS/voice/email technologies as communications tools. Connect Patient is available via any browser and from any desktop computer, laptop or mobile device.

Clearly, the future of healthcare IT is in cloud-based applications and SaaS models that give clinicians, staff and patients the ability to access relevant data and functionality from anywhere, said Medsphere CEO Irv Lichtenwald. Were very excited to give our existing and new clients cloud-based options now, which will save them both the expense and headache of having to implement and maintain hardware on site. Even though some of our clients still prefer and are best served by onsite servers, were very pleased to offer web-based IT as an alternative.

Medsphere Migrates Acute and Ambulatory EHRs to the Cloud – HIT … – HIT Consultant

Wall Street Looks to Cloud – Markets Media (press release) (registration) (blog)

As a highly data- and information technology-heavy sector, financial services move to the cloud represents a seismic shift with broad implications for market-participating firms and technology providers alike.

Cloud migration entails moving data, applications or other business elements from a companys physical computers to an external network of servers, where data is stored and managed remotely. It is a big and disruptive business last year, consultancy Gartner projected that more than $1 trillion in IT spend will be directly or indirectly affected by cloud over the next five years.

Asset managers and trading firms are still early in the process of moving to the cloud. Data has been managed via on-site hardware for decades, and massive sunk costs makes those systems sticky; there are also concerns about security, interoperability, and business continuity.

But cloud users and observers say the business-optimizing advantages of cloud, such as agility and flexibility, will win out in the end. This is especially the case for quantitatively oriented traders and investors, whose market influence has expanded in recent years.

Manoj Narang, MANA Partners

The importance of cloud computing cannot be overstated, said Manoj Narang, founder and chief executive officer of MANA Partners, a quantitative trading and financial technology firm. There has been a lot of publicity around the so-called arms race to low latency. Going forward, I think that we are in a different kind of arms race the arms race around computational complexity.

That de facto means, how many calculations can you do per unit of time? The firms that can do more complex calculations per unit of time are very likely to be rewarded, Narang said. Thats really the next frontier in terms of the technological arms race in quantitative trading, and cloud computing is absolutely essential to being competitive on that front.

The sell-side brokerage business is at an incipient stage of moving to the cloud, Narang said. Reticence is largely due to concerns about data security, which are being addressed by cloud providers. There is greater adoption on the buy side, especially at the smaller firms that tend to be more innovative in their processes.

Legacy technology is an impediment to cloud adoption, Narang said. Thats one of the things that makes it very appealing to be a start-up with brand new infrastructure.

As might be expected, some of the largest cloud providers for financial services are household-name tech giants Amazon, Google and Microsoft.

In-house, some large financial firms have taken the first steps toward cloud adoption by bringing in the talent needed to make it happen. For instance, last year J.P. Morgan hired Harish Grama from IBM for a newly created executive role to lead cloud services.

I think all financial services institutions are at least looking to utilize the cloud, said Bill Fenick, strategy and marketing director, financial services for Interxion, a provider of European colocation data-centre services. Theyre starting to invest money, perhaps primarily, in the individuals. They need to understand, how do we make the most out of these platforms where all these very large technology vendors are pouring so much money into?

Bill Fenick, Interxion

One of the biggest questions is about all of the legacy infrastructure, Fenick said. Do we hive off the legacy systems and just keep them running? It can be painful to switch to cloud until theres a strong porting migration strategy, which I dont think many firms have.

Financial services migration to the cloud is in the early innings. It is not something that you do overnight, Fenick said. This is a long, thought-out process involving a lot of planning and architecture. It might take 18 months just to line up development resources.

But you can start to develop and think about how you want the future to look, Fenick continued. Maybe the five-year plan is to havethe majority of new applicationsdeveloped to be cloud aware or better, to run natively on the cloud andall legacy applications either shut down, or ring-fenced to such a degree that they run with little or no support. That is a pragmatic way of looking at it, for all the reasons that you hear about cost-cutting, efficiency, etc. but also because the software/hardware provider might cease supporting older versions of the technology.

Narang said his previous firm, Tradeworx, was one of Amazon Web Services first customers, circa 2006-2007. MANA Partners entire research infrastructure is virtualized in the cloud, as the company owns no servers.

Such a setup may be the norm in financial services sooner than people expect. That day is coming, and it is approaching quickly, Narang said.

In the financial industry, I think you probably need a few more tools to make that possible, he continued. We have a lot of storage solutions and a lot of support for big data queries that tech firms like Google and Amazon give you. But theyre not especially tailored to the needs of the financial industry. I think one or two enterprising vendors can come along to change that.

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Wall Street Looks to Cloud – Markets Media (press release) (registration) (blog)

Cision State of the Media Report: As Public Trust in Media Falls, More Journalists Choosing Accuracy Over Speed – Canada NewsWire (press release)

Ninety-one per cent of total respondents (83% of Canadian respondents) reported believing that the media industry is less trusted than it was just three years ago. This finding aligns with the 2017 Edelman Canada Trust Barometer, which saw the public’s trust in media (and in government officials) drop10% last year.

Despite this finding, or perhaps because of it, journalists report being increasingly committed to accuracy 92 per cent of respondents said that being right is more important than being first, up four per cent from 2016. Sixty per cent of journalists stated that they believe the public values facts over opinions or feelings.

“These findings showcase an opportunity for brands and journalists to work together to tell compelling, accurate stories that will resonate with the public,” said Cision CEO Kevin Akeroyd. “With studies showing that earned media and executive brand voices are increasingly more trusted by the public than paid and owned media, communications teams have a responsibility to use data to ensure they’re targeting the correct journalists, derive insights to craft better content and deliver thoughtful, well-sourced information.”

Other key report findings include:

Surveys were emailed to members of the Cision Media Database, who are vetted by the company’s media research team to verify their positions as media professionals, influencers and bloggers. Of 1,550 total respondents, 200 work in Canada and 1,350 work in the United States.

To read the full report, click here.

Interested participants can registerfor a free one-hour livestream session on March 29th with our expert panel from GE Digital, LEVICK and Cision as they discuss the issues changing how traditional media and influencers practice their craft.

About CNW CNW Group Ltd. (a Cision company) gets people talking about our clients online and in the news. We distribute authenticated news releases and multimedia content in the right way and to the right places in order to fulfill disclosure requirements and maximize exposure, engagement and earned media opportunities. CNW also provides professional video, photography and webcast production, translation, regulatory filing services and IR website solutions.

About Cision:Cision is a leading media communication technology and analytics company that enables marketers and communicators to effectively manage their earned media programs in coordination with paid and owned channels to drive business impact. As the creator of the Cision Communications Cloud, the first-of-its-kind earned media cloud-based platform, Cision has combined cutting-edge data, analytics, technology and services into a unified communication ecosystem that brands can use to build consistent, meaningful and enduring relationships with influencers and buyers in order to amplify their marketplace influence. For more information, visit or follow @Cision on Twitter.


For further information: Laurie Smith,, T: (416) 863-5399, C: (416) 388-0711

CNW Group Ltd.

About CNW Group CNW Group Ltd. (a Cision company) gets people talking about our clients online and in the news. We deliver authenticated news releases and multimedia content in the right way and to the right places in order to fulfill disclosure requirements and maximize exposure, engagement and earned media opportunities. CNW also provides professional video, photography and webcast production,…

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Cision State of the Media Report: As Public Trust in Media Falls, More Journalists Choosing Accuracy Over Speed – Canada NewsWire (press release)